A partnership between the University of Cincinnati and Procter & Gamble that was created 15 years ago has become a model for P&G research around the world.
CID partner raises $11M
CID corporate partner IncludeHealth has raised $11 million in a recent financing round, fueling market expansion. The company was founded by UC alumnus Ryan Eder.
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Former P&G technical director Brad Walsh is excited to be at the forefront of esports at UC, where 55% of students identify as gamers.

Being the first in her family to attend college came with a myriad of challenges for Yulia Gimena Martinez, a computer science major at UC.
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